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5 Mistakes Therapists Make With Their Websites
Learn How To Make Your Website More Effective
Join All Counselors CEO, Cory Miller as he discusses 5 of the most common mistakes that therapists make on their websites and the changes to make for a more effective website.
This webinar is a great fit for those who are experiencing:
- Concern over reaching the right clients
- Worry about keeping your schedule full
- Uncertainty in the clarity of your message
Cory has over 20 years of experience building websites. He also built up a multi-million dollar software company, where he spent over a decade supporting web designers. Now he is using that experience and his passion to see a well world to help therapists like you.
Machine Webinar Transcript
Cory Miller, All Counselors CEO
Everybody, welcome back to another all counselors.com webinar. My name is Cory Miller. I’m the co founder of our counselors calm. And today’s topic is going to be five mistakes therapists make with their websites. So won’t be able to cover every single thing about websites. But I want to make sure we get to your questions. So if you have a question for me, as always, in any webinar, we have, please use the chat right below my video here, or the q&a button. I’ll be watching those as we go. And I want to take your questions and help you move your practice, move your marketing forward.
All right, so with that, I’m gonna share my screen andshow you my slides. Okay, so again, today is five mistakes therapists make with their website. My name is Cory Miller, and I’m the founder CEO of all counselors calm my past background, just want to share a second to share why I feel like I am an authority on this subject and can share these tips and one while we’re even doing all counselors calm. So in 2018, started a software company grew that multimillion dollars over the years. And in 2018, we were acquired, I did my traditional back in, get everything, all our team synced up with the new company, do some things that we wanted to accomplish. And then I left in 2019 to start with a professional chapter of my career.
And I have a passion. It’s part of my life purpose for mental health. And I know one of the biggest ways I could make a difference in the world is helping you clinicians, therapists, counselors, social workers, all of you that do the good work, have a well world in our world. I’m a teacher, coach, mentor, and I talk about entrepreneurship quite a bit. And also digital marketing. I actually teach digital marketing with a partner money, another endeavor endeavor. But we always want to do our part and trying to obliterate from this face of the Earth, stigma of mental health, get more people to you, whether it’s telehealth or in an office, whatever it is to help the hurting, get to the healers that you so our mission is that well world we see the world world we want to make the differences how we do it one of the many ways, and all counselors we focus on marketing, helping you market and build and grow your private practice.
So as I’ve seen a fair amount of therapists websites, as you might suspect, by the way, the software business I told you about. We built software for website designers, we served and supported website designers for a while they’re still doing it now. But 10 plus years when I was part of it and led the company. So I’ve seen a lot of websites over my time, and particularly last couple of years therapists websites, the biggest thing I’ll start with is too much jargon. I know you all go to school, and in graduate school and have all of this amazing training. I love that for the profession. When it comes to your website, what I see is too much mental health grad school type jargon.
We don’t talk about just the issues from the client perspective perspective client in particular, like you might say, I do EMDR do brain spotting, I do CBT. But to the person on the other side, your potential prospective client, they don’t know what those things mean. So my first challenge to you is simplified down. So that if you were talking to let’s say a middle schooler, what it is you do one of those modalities, what is your unique approach to your practice and how you help people in the world. To many of us, designer for ourselves and not for our clients. And we talk a lot in at all counselors in the membership about your ideal client. And having that picture of who that kind of ideal person is you help best in the world.
And then messaging to that person in marketing circles will talk call it like an avatar, customer pro profiles or segments or stuff like that. But in simple terms, just think of the person on the other side and message with your website to them. This is why golf counselors, we actually do all of this for you with our website design package, I’ll put a link here in a second. Because we want to take all that heavy lifting off of you. And and so that you can focus on what you do best, which is therapy. So that’s number one.
Number two, I see this quite a bit is that you do all this training. But then it becomes this and I’ve been guilty of this myself, by the way is turning this into my own little special pet design project. I actually had a psychiatrist couple months ago. We’re trying to help with their website and he said You know, I like the way it looks, I like all these things, and I get that needs to match your personality, your practice, brand and all that, but it’s not an art project. It a website is should be your best salesperson, and sales tool all say, to help people understand what you do and get to your therapeutic setting as fast as possible. It’s not meant to be a canvas. It’s, it’s it can be.
But that’s a hobby that we’re not going to be talking about at all counselors, your website should work for you 24 hours a day, seven days a week, 365 days a year should be up. In fact, most hosting companies, it’s like 99.9%. uptime, what they call it, it should be up there and working for you when someone comes. Tip number one is don’t use jargon. Tip number two is that it should be serving a functional purpose for your practice. And that is converting getting people to the website. And then converting prospective customers or clients to clients. And so it needs to be easy to navigate on all devices. By the way, you surprised how much how many people now use mobile devices to surf. And particularly with therapists, we want to make sure your site your websites are what’s called responsive.
So in other words, I’m sitting here on a desktop, well, I have my laptop hooked up to big monitor, but I can see all of the website, but then I might go, you know, I’m sitting in the waiting room and then use my phone. And the website should adjust appropriately to that needs to be simple. Understand, we talked about that and connect to your clients meaning if you serve, let’s say, young adults, teenagers or kids message that clearly on your site, you know, the tendency is as entrepreneurs, we want to everybody possible and widen the funnel as big as we can.
Reality is, if you’ve ever been driving down the interstate, you see a billboard and it just strikes you you’re like that was for me, this has happened to me a couple of times, there’s a billboard close to my office that had renew your tag online. And I was like that billboard speaks directly to me, because my tag we’re headed expired. So that’s the way your website should be, it should be like, Here am I this is who I serve very clearly and not be this fancy art project. There’s so many cool tools on the web now that you can make something into a design project. And I don’t want you to do that, I want to be careful that you’ll miss the point of what the goal of a website should be. So number one was too much jargon. Number two is turning it into an art project. That’s what hobbies are for.
Number three are therapy. If you’re an art therapist, maybe that’s a little bit different nuance I hadn’t thought about. But number three is it should be optimized for Google. So there are hundreds, perhaps 1000s of people in your geographic location of where you practice that are looking for therapists near me work typing counselor, we want you to show up in your practice to show up in those keyword searches. And that’s what we mean by optimized for Google, there’s a term called search engine optimization, you might have heard SEO for short. And that’s basically it’s just making you Google and other search engines have specific ways they want to be able to index which call to index your site goes out indexes that take snapshot puts it into the algorithm to serve customers when they type in keywords.
And we want your website to be at the cutting edge of talking to Google so that when Google will see, okay, this is a therapist in Boulder, Colorado, that when someone types in therapist, or therapists near me or whatever counselor that you pop up in the top five, that that is absolutely critical. And doing search engine optimization on our websites is very critical to getting that free leads essentially. Now we also say we talked about this a lot. We have a service for Google My Business is when you do a search, and you see the Google Map, what’s called the map pack. If you’ve ever done it, like with plumber, or even therapists in that listing, kind of above the fold, what we call them desktop would likely be a map, depending on how competitive your region is, have little dots. You’ve seen this before you click on it.
And that’s because Google knows exactly where that user is, and what’s the pair of their results to it. But the map side of that is called Google My Business. You can Google that Google, Google My Business, the free sign up, we have a service to help you with Google My Business. It’s another indicator you want out there telling Google Ok, Google My Business. This is where operate, your website should sync they should play together. That’s where the websites and the services we do pair very well. So you get that one two punch. The map pack which is called Google My Business, essentially, with an optimized website to tell Google and inform the computers, that algorithm, this is what that person is looking for.
I’m the person send them to my site or profile. Okay, so we talked about too much jargon turned into an art project, not optimized for Google. Fourth is not an easy contact form, or an easy way to contact and I’m going to add one schedule with you. So contact form, we just basically mean a way where you’ll see on a lot of sites, it’s like, well, here’s my email address. Number one, you don’t want to put your email address out like that in public, because there will be bots that come out, try to harvest that and send you spam. That’s one way a lot of people get spammed is by putting their email address, like on their website, Cory at all Kessler calm, if I just put that in text, spiders know that, get it and index it. But the compelling reason I’m telling you today is because you want to make it easy for someone to email you,
or call you, or whatever you do with your practice, you want to lower the bars as much as you possibly can, so that someone can get a hold of you. And so a good contact form on your website was what we do with our website packages is absolutely critical to that you don’t want them to have to copy it, go into their email client, you want it a form where the Corey Miller, here’s my phone number, I’m interested in consultation is you know, and when they push send, it goes straight to you, you can manage that you can call it contact them back with email or phone number.
But I see a lot of websites not doing that. And it should be an ubiquitous feature of all websites out, I’m trying to think hard press for why any website shouldn’t have a contact form. By the way, I felt so strongly about this, by the way that we built free software back at my web website, software business, to this free, a free plugin was called and WordPress to make this super, super easy. And some of that information also syncs back with search engine optimization. And Google My Business has an easy way to contact you. And I would even do a plus one to this schedule.
How many times I’ve gone back and forth with people, different providers, and it’s like, well, Tuesday to work or you know, all that you want to give them easy way to do that. And there’s tools out there that we can help you with to help make those appointments and bookings way easier than what it is currently. Okay, so we talked about no jargon, cut out the grad school cool words, you know, all that talk human to human. Second, don’t turn it into your little hobby and design project. Third, optimize it for Google. Fourth, make it easy for people to contact you. And fifth is neglecting that. Forgetting the fact that web sites should be your marketing hub for your practice. So the way we see it is right now, in August 2021.
Your website should be the hub of all of your marketing activities around your practice, if you think about it, it’s the center of the universe should be the sun that everything else revolves around. If you have a directory listing, if you have social media profiles, they should all point back to each other. But that the road should come back ultimately to your website. That’s where you have tools like eye contact form, scheduling FA Q’s on your website, all the information that should be working for you should be the best salesperson you could ever have for your practice should be your website. And everything else you do should be answering to that and supportive of it.
But it should push push people back think about this. If you were to tell somebody, you’re sitting somebody on in a waiting room, or I don’t know trolley, it’s COVID right now, somewhere and you start talking about what you do, you won’t want to probably give them like a business card or something like that. But you want them to come to your website to learn more about you, especially if their prospective customer or someone that refers people back to you. You’re not going to necessarily send them to Instagram. You want them to come to your website, we have your contact form, all of your FAQs, all your good stuff about what you do and how you help people. All right, they’re managed by this.
Your website is something you own, you don’t rent, you rent social media, and you’re dependent on the Facebook and Instagram algorithms and leadership there to determine if you get seen or not seen your website is different and you still talk with Google and all that. Of course you want to optimize there, but it’s something you can control and be fleshed out to be the full thing. Full sales tool for for your practice. Okay, so that’s the five mistakes I see. I was trying to think I just lost my train of thought But there’s another one. I wanted to add this kind of a plus one to this, but Okay, I’ll remember it in just a second.
But here’s your homework, take one of these things. If you’ve got a website today, let me know in the chat. By the way, in the q&a at the bottom, we do everwebinar we do we take questions and answers, try to help you make progress. Even if by the way, you don’t buy a package, that’s fine with us, we want to help you create the world by doing that, you can market your practice better, communicate better to the prospective the people that are hurting really, to find you and connect with good healing on the path in the journey. So your your homework is take one of these things today and make some incremental progress on helping tweak your website so that it does what the job should do for your practice. Real quick, before we start taking questions I want to mention, we’ve got our own directory coming out
in the next two weeks. And we’re pumped about it. It’s It’s It’s a satellite, like I’ve said in this thing, your website is your center of your universe, the directory listing helps you there’s other like, we will be pushing traffic to our directory website. And we want them to connect with you. But the center of it of your practice should be your website. We’ve got this coming out in two weeks. Love for you to be there and sign up for that. Let us know what things you’re looking for. That could be better.
And I will say we have a website package. And hold this up real quick. website package where we do all of this for you. We take the heavy lifting of all this, you don’t have to worry about having, knowing keeping up with the Google algorithms and things like that. I’m gonna put this into the chat so you can have it here. We’re ready to help you build your website the right way. So you can start growing your practice making a difference in the world even more. And so you can go here and check out scheduled call with our team. Kayla and I, other team members are here for you to answer questions about your website. Okay with that, that’s the that is my big presentation. I didn’t stop long enough to think what I had missed out but we’ll do that in the q&a now. So I’m going to go ahead and stop the recording. Thank you for being here at all counselors. They will take your questions and helps now